The Syllabus

So what will you learn in the Prosperity’s Kitchen? Good question!

Here’s the outline by episode:

Jan. 21: Market Research/Understanding your Ideal Client (special guest, Mike Michalowicz)

• Get to the heart of WHY someone would buy from you
• Build a profile based on research and psychographics
• Understand where to find your ideal clients and how to talk to them so they’ll hear you (and listen)

Jan. 28: Branding (special guest, Pamela Wilson)

• How to tell your unique brand story via words and images
• Developing alliances with complimentary brands
• Creating a ‘signature dish’ to help you stand out

Feb. 4: Tracking/Measuring Results/Google Analytics (special guest, Deborah Gallant)

• Which numbers are meaningful and which ones can make you lose focus
• What you should really be tracking for YOUR particular business needs
• How to read, understand and then use your Google Analytics reports to make strategic decisions

Feb. 11: Product Development (special guest, Tara Gentile)

• How to ensure that your products and services are those that people actually WANT to buy (vs. what you think they NEED)
• Working with your best clients to create innovative options they can’t find anywhere else
• Pricing and packaging your offerings for highest success

Feb. 18: SEO/SERP/PPC (special guest, Deborah Anderson)

• Understand and implement Search Engine Optimization techniques for best results
• How to balance writing copy and content for humans vs. search engines
• What’s crucial for success in pay-per-click ad campaigns

Feb. 25: Sales Funnels & Lead Capture/Nurture (special guest, Pamela Slim)

• Structure your marketing efforts so the funnel flows freely (from awareness to sales)
• Building relationships and nurturing leads into clients
• Creating systems to handle the process

Mar.4: Copy Writing that Converts (special guest, Erika Napoletano)

• What elements need to be present in your copy for people to say, “Yes”
• How to think like your prospect so you can help them see the true benefits
• Why the visual presentation of your words is just as important

Mar. 11: Level Up Your Email Marketing (special guest, Danny Iny)

• How your email newsletters should really work (if you want to make sales)
• Creating messages that are real, authentic and warm
• Developing campaigns that build for a successful product launch

Mar. 18: Blogging (special guest, Denise Wakeman)

• How to write blog posts that inspire your readers to take action
• Creating content that gets shared far and wide
• Building a repertoire that tells your brand’s story

Mar. 25: Social Media (special guest, Lori Taylor)

• Making your time on social media channels really count
• Knowing where to focus your efforts for the biggest reward
• Nurturing a base of true fans and customers

Apr. 1: Video Marketing (special guest, Steve Washer)

• Know when to use YouTube (and why)
• How to create videos even if you’re camera shy
• How to structure your videos so they make more sense and get more views

Apr. 8: Creating Systems/Ops to Keep You Humming (special guest, Diane Conklin)

• Structuring your work flow so you’re more productive
• Creating smart systems to keep your work on track
• Understanding which 3rd party tools can optimize your time and energy

Apr. 15: Joint Ventures (special guest, Gina Bell)

• How to find the right partners and the right projects
• What elements need to be present for the highest success
• Leveraging your time and energy for the best outcomes

Apr. 22: Finale!